It has Facebook's fastest-growing app, with 570,000 new daily users, making it the third-biggest app of all after Farm Ville and City Ville.Hugely profitable, it's forecast to generate hundreds of millions of dollars this year, and is being aggressively courted by venture-capital firms valuing it in the billions.
Run from 800-square-metre loft-style offices in Soho, it is brilliantly effective at providing one simple and universally compelling service: hooking up members according to their profile pictures and location. ," implores the home page, alongside photos of prospective friends such as Terri, 21 ("Wants a candlelit dinner"), and Christopher, 25 ("Wants wake up with a girl" [sic]).called Diwaniya helps boost amity and cooperation between those attending it, Al-Qinaei told KUNA, adding that the exchange of views that characterizes such a get-together helped enhance ties between Kuwaiti tourists and the embassy.This article was taken from the May 2011 issue of Wired magazine.Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by.It's a 120-million-member social network that's adding over 300,000 users a day, with more than 4.3 million daily photo and video uploads, and seven billion monthly page views.Today, A-list investors such as Sequoia and Accel are courting the business and there is talk of an initial public share offering.
"Cracking the Anglo-Saxon market will probably give us double to triple today's reach," says Bart Swanson, recruited as CEO last September, having expanded Amazon into Europe and run EMI in France.
"The opportunity for people discovery [through Badoo] is a horrendously large market -- it's a confluence of social, proximity, mobile, and it's extremely local.
Sign in, and a message declares that "204,516 girls [or guys] near you are looking to meet a guy your age! Explain your intentions (the pull-down menu's suggestions include "to talk about sex", "to get a massage", "to flirt") and Tatyana, Oshrit or Gary might just give you access to their stash of private photos.
Still barely registering in Britain or the US, the free-to-use network -- on the web and via smartphones -- is a mass phenomenon in Brazil (14.1 million members), Mexico (nine million), France (8.2 million), Spain (6.5 million) and Italy (six million).
Relying on word-of-mouth rather than any marketing spend, it has cracked the internet's eternal conundrum: how to persuade users to pay hard cash in a world drowning in free digital services and content, by charging members each time they want to boost their visibility to others searching for a date.
A year after Badoo's 2006 launch, when it had 12 million members, Russia's Finam Technology Fund bought a ten per cent stake for $30 million, valuing it at $300 million (this year Finam will realise an option for a further ten per cent at a higher valuation).