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Any type of information can be presented on a blog, but this article will assume you are interested in using one to grow your business with stories about personal development, recent jobs to in-depth commentary on your approach to serving your customers.

Overall, a blog is a fast, easy and rewarding way to establish an online presence.Search engines love online blogs (and articles such as this) due to their unique and informative content.If you have a flash web site or an online store hosted by someone other than you, you’ve probably already noticed the search engines don’t “see” it.Flash sites are treated as graphics and online stores don’t usually pass the bar of “unique content” for the search engines. If you don’t know what they are, chances are you don’t need them right now anyway.Blogging is a powerful proven business tool for your website letting you post your thoughts and photos on the net and interact with visitors to your online store or web site.Whether you're writing your own personal journal or looking to influence audiences, a blog is the must-have tool for your business. If you have a business that sells to consumers, your customers will love them, too.

A blog (or from the root word "we B LOG") is similar to an online journal.

It is largely text-based, so it's surprisingly easy to update and maintain--even if you have no experience running a web site.

The challenge to your business: getting your customers to know you, to like you, and to trust you.

If you can do these three things, sales come much more easily.

Your blog will put a human face to your business to help your marketing efforts.

For relatively little time and even less money, you can have your own hosted blog entertaining and informing your visitors. To paraphrase Rene Descarte, “I’m in Google, therefore I am.” If Google, Yahoo, MSN, Ask, and other search engines can’t find your business, you are almost invisible on the internet.